Psychological and sociological approaches to study risk perception

Abstract

Technological progress and its impacts on humankind has caused an increasing awareness of risk, and objective, statistical estimations are often inadequate to alleviate the public's fright and fear. Research on risk perception using psychological and sociological approaches is trying to bridge this gap. As a first step, a distinction must be made between the technical definition of risk (probability X consequences) and the social definition, in which additional parameters (source, dimensions, timeframe, exposure) need to be included. The methodology of risk assessment, though objective by design, is limited in the interpretability of its results, if the calculation of consequences does not take public perceptions and social effects into account. The problems and advantages of risk assessment are discussed, and the key question for risk perception research are presented. Various techniques are available to study risk perception and attitudes towards risk; selection of a specific technique is determined by the objective of the research, namely sociological implications or psychological cognitions. Several empirical studies in both areas are presented and the results discussed.