Kühnl, Christina (Prof. Dr.)Weidig, Jakob2024-11-182024-11-1820241908889985http://nbn-resolving.de/urn:nbn:de:bsz:93-opus-ds-152928http://elib.uni-stuttgart.de/handle/11682/15292http://dx.doi.org/10.18419/opus-15273eninfo:eu-repo/semantics/openAccess330Improving the customer experience through personalizationdoctoralThesis