Browsing by Author "Scagnetti, Carla"

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Open Access
Recycled or reusable : a multi‐method assessment of eco‐friendly packaging in online retail
(2023) Frommeyer, Britta; Koch, Julia; Scagnetti, Carla; Lorenz, Manuel; Schewe, Gerhard
The rapid growth of online retail increases the demand for packaging. Although packaging is necessary to fulfill logistic and marketing functions, it fosters the depletion of resources, is often used carelessly, and thus negatively impacts the environment. Eco‐friendly packaging variants could provide a solution to this problem. Since many stakeholders must be involved to promote their use, this study develops a conceptual framework that reconciles their different perspectives and combines these with an environmental assessment to facilitate the transition to more sustainable online retail. We apply a multi‐method research approach to investigate the different views. We use qualitative interviews and website analyses to capture the perspective of online retailers, conduct an online survey (n = 1491) to investigate consumers’ perceptions of various product and transport packaging alternatives, and perform a life cycle assessment (LCA) of these options. The findings reveal that online retailers lack knowledge regarding consumer preferences and the environmental impact of packaging. The consumer survey shows a strong preference for packaging made from recycled paper and general avoidance of plastic packaging. The LCA results reveal that recycled and reusable variants are environmentally beneficial. The findings are interpreted in light of the relationships assumed in the conceptual framework. From a theoretical perspective, our results indicate that online retailers are concerned about the signaling role of packaging and that consumers refer to heuristic cues when deciding between packaging variants. We reconcile the different perspectives to propose strategies that contribute to a broader distribution of eco‐friendly packaging in online retail.
Open Access
The relevance of recyclability for the life cycle assessment of packaging based on Design for Life Cycle
(2022) Keller, Jonas; Scagnetti, Carla; Albrecht, Stefan
The awareness for more environmentally sustainable packaging solutions is steadily growing. With both consumers and manufacturers looking to minimize their impacts on the environment, the need for easy-to-implement and standardized measures strengthening a circular economy rises. In the research, the goal was to determine whether the carbon footprint and circularity of non-food plastic packaging can be improved by simple design changes. The results should then lead to design recommendations, providing a Design for Life Cycle approach. The methodology of the study was to conceptually design a single-use plastic packaging with attributes having positive and negative effects on recyclability. Herein, only design characteristics from products obtainable on the market were regarded. Moreover, a comparison over existing recyclability assessment methods is given. The recyclability was then determined with the selected approach by Cyclos HTP, and a reference calculation was conducted. Life Cycle Assessments were implemented for 14 packaging designs using the GaBi software and the Environmental Footprint method. The results showed that dark color, material compounds, insoluble adhesives, and large labels result in lower recyclability of the single-use packaging. The impacts on climate change range from 0.13 kg CO2-equivalent emissions (100% recyclability) to 0.21 kg CO2-equivalent emissions (0% recyclability) per packaging, showing that lower recyclability leads to a larger carbon footprint in all assessed scenarios. Concluding, the research demonstrated that by applying Design for Life Cycle measures, impacts on climate change can be reduced. Lastly, design recommendations for decision makers are outlined.