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http://dx.doi.org/10.18419/opus-8411
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DC Element | Wert | Sprache |
---|---|---|
dc.contributor.author | Arnold, Ulli | de |
dc.contributor.author | Bauer, András | de |
dc.date.accessioned | 2015-11-11 | de |
dc.date.accessioned | 2016-03-31T11:46:19Z | - |
dc.date.available | 2015-11-11 | de |
dc.date.available | 2016-03-31T11:46:19Z | - |
dc.date.issued | 1988 | de |
dc.identifier.other | 452986060 | de |
dc.identifier.uri | http://nbn-resolving.de/urn:nbn:de:bsz:93-opus-103597 | de |
dc.identifier.uri | http://elib.uni-stuttgart.de/handle/11682/8428 | - |
dc.identifier.uri | http://dx.doi.org/10.18419/opus-8411 | - |
dc.description.abstract | This paper discusses the significance of various theoretical and methodological approaches to the concept of organizational culture with respect to the marketing activities of a company. Emphasis is placed on the marketing staff's function as a link between the cultures within and outside of the organization. The currently popular view of organizational culture as a new management tool is criticized; it is shown that the assumptions which underly this research practice do not meet scientific standards. The reason for this is that culture is assumed to be different for every organization; this would imply that cross-organizational and even cross-situational comparisons could not be made and results could never be generalized. Alternative methodological approaches are discussed with respect to their practicability in today's markets. | en |
dc.language.iso | en | de |
dc.rights | info:eu-repo/semantics/openAccess | de |
dc.subject.classification | Management , Marketing , Organisationstheorie | de |
dc.subject.ddc | 330 | de |
dc.title | Organisational culture and marketing efficiency | en |
dc.type | conferenceObject | de |
ubs.fakultaet | Fakultätsübergreifend / Sonstige Einrichtung | de |
ubs.institut | Sonstige Einrichtung | de |
ubs.opusid | 10359 | de |
ubs.publikation.source | The 41st E.S.O.M.A.R. Marketing Research Congress : Lisbon, 4th-8th September 1988. Special sessions. Amsterdam : European Society for Opinion and Marketing Research, 1988, S. 1-22 | de |
ubs.publikation.typ | Konferenzbeitrag | de |
Enthalten in den Sammlungen: | 15 Fakultätsübergreifend / Sonstige Einrichtung |
Dateien zu dieser Ressource:
Datei | Beschreibung | Größe | Format | |
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arn44.pdf | 11,67 MB | Adobe PDF | Öffnen/Anzeigen |
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