Please use this identifier to cite or link to this item: http://dx.doi.org/10.18419/opus-5471
Authors: Henseler, Marco
Title: Horizontal versus vertical electronic business to business marketplaces
Issue Date: 2006
metadata.ubs.publikation.typ: Verschiedenartige Texte
URI: http://nbn-resolving.de/urn:nbn:de:bsz:93-opus-27742
http://elib.uni-stuttgart.de/handle/11682/5488
http://dx.doi.org/10.18419/opus-5471
metadata.ubs.bemerkung.extern: Druckausg. als: Diskussionsbeitrag / Universität Stuttgart, Institut für Volkswirtschaftslehre und Recht Nr. 2006/1 erschienen
Abstract: This paper analyzes the behavior of horizontal B2B marketplaces along the supply chain in case a vertical intermediary tries to enter by attracting industry-specific buy-side and sell-side firms. It will be shown that an entrant can only integrate all firms along the vertical production chain in case the industry is strong buy-side dominated. For the remaining scenarios we will determine different levels of integration for buy-side and sell-side dominated branches, in which firms from upper stages will stay at the incumbent. Moreover, we will show that horizontal marketplaces for MRO and other simple goods will being driven out of the market in any case.
Appears in Collections:10 Fakultät Wirtschafts- und Sozialwissenschaften

Files in This Item:
File Description SizeFormat 
discussionpaper2006_1.pdf320,39 kBAdobe PDFView/Open


Items in OPUS are protected by copyright, with all rights reserved, unless otherwise indicated.